VOLUME 16, ISSUE 3 / September 2024

A SOCIAL IDENTITY THEORY APPROACH TO CUSTOMER ENGAGEMENT: THE INFLUENCE OF AUGMENTED REALITY FACE-FILTER APPLICATIONS USAGE

Reeti AGARWAL, Shalini SRIVASTAVA, Santosh SOOD & Ankit MEHROTRA

THE POWER OF ETHICAL LEADERSHIP IN SALES EFFECTIVENESS: MEDIATING ROLES OF ACCOUNTABILITY AND COMMITMENT

Chuen Hua PAN & Lu Ming TSENG

EMOTIONAL EXHAUSTION AND THE BABY-PROFIT GAP: THE ROLE OF WORKPLACE SUPPORT IN GHANA’S PRIVATE SECTOR

Abigail TAMAKLOE, Augustina Adei ASHIE & Emmanuel Erastus YAMOAH

ECO-INNOVATIONS DIFFUSION NETWORK IN GREEN MANAGEMENT PRACTICES

Maryna TATAR

THE ROLE OF ADOPTING GREEN STRATEGIES IN THE DEVELOPMENT OF ECO-FRIENDLY PRODUCTS

Mohammed Edan AL KHAZRAJE